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Charity works with Jobcentres to highlight career opportunities in the region

PUBLISHED: 08:00 19 October 2018

Yvonne Mason, founder of The Mason Trust. Photo: The Mason Trust

Yvonne Mason, founder of The Mason Trust. Photo: The Mason Trust

The Mason Trust

Diss based charity The Mason Trust has teamed up with Jobcentres to promote career opportunities in Norfolk and Suffolk.

Celebrating its 10th anniversary this year, the Trust has a history of supporting the aspirations of 12-25 year olds, through project funding for individuals and by working with education and support organisations.

Now the charity is using their www.icanbea.org.uk platform with JobcentrePlus to highlight the local opportunities available as well as the organisations and industries that provide them.

“The icanbea site and apps are about showcasing local employers and the opportunities they have to offer to young people in a familiar social media inspired environment,” said chair of trustees, Yvonne Mason.

“Showing not just the jobs, but the context of these opportunities with regard to local employers and growth industries, it is primarily about arming our young people with the best information in order to help them make meaningful career decisions.

“Imbuing them with a wider knowledge of the industry landscape is also helping to meet an increasingly louder call from businesses for candidates to be more ‘work ready’ when they are interviewed and employed.

“Our approach is working well with secondary schools and colleges in helping to prepare students for work, so it seemed a natural fit to team up with the JobcentrePlus in order to help those who are now moving out of education and into the word of work”.

The icanbea… project which is already backed by Suffolk County Council allows students or jobseekers to not only look at live vacancies, but also explore the companies and sectors behind them, with videos, job ideas, career paths, a careers ‘wizard’ and much more.

The social media aspect allows users to Like and follow things of interest helping them to customise the types of opportunity presented and allowing users to tailor their experience.

The Trust now delivers icanbea… workshops directly to job seekers inside various local Jobcentre locations, whilst JobcentrePlus are helping to source more employers to showcase on the site, helping to complete the circle.

Julia Nix, East Anglia district manager for the Department for Work and Pensions said: “I too am passionate about helping young people to realise their potential and therefore am so happy to work in partnership with The Mason Trust and icanbea because our values are so similar. I am confident that by working together we can make a big difference to even more young people’s lives.”

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