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When the new Rainbow supermarket opened in Diss

PUBLISHED: 11:34 14 June 2019 | UPDATED: 10:59 17 June 2019

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

Archant Library

Rainbow is not a name that springs to mind when we think of supermarkets nowadays but it was one of the first to tempt shoppers in Diss.

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant LibraryOpening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

The name was part of the Anglia Co-operative Society's chain of larger more modern food stores that sought to bring the old Co-Op into the supermarket age.

In Diss the Rainbow store was located on Victoria Road, on the site of what would later become Tesco, before the arrival of Morrisons.

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant LibraryOpening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

These pictures from our archives show the Rainbow supermarket following its opening in a more modern form in 1987. Some parts of the old Co-op shopping experience remained, including membership and the dividend stamps and books to stick them in.

Otherwise it was the Co-Op for the dawn of the supermarket age. A far cry from the old Diss Co-op of the 1940s and 50s when foods like butter, lard, sugar, tea, pepper, flour and rice would be individually weighed out according to customer's orders. Drivers would then deliver to customers within a 12 mile radius of the town.

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant LibraryOpening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

In 2008, Rainbow supermarkets and Co-op Local stores began the process of re-branding as The Co-operative Food whilst remaining part of the Anglia Co-operative Society.

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant LibraryOpening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant LibraryOpening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

Opening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant LibraryOpening of Rainbow supermarket in Diss, 9 June 1987. Photo: Archant Library

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