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Festive crowds set to flock to Diss Christmas poultry auction

PUBLISHED: 09:45 14 December 2018

Auctioneer Mike Sarson at work at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise Bradley

Auctioneer Mike Sarson at work at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise Bradley

Copyright: Archant 2017

It’s a Christmas tradition that draws the crowds from across East Anglia and further afield and reflects how Norfolk has become synonymous with the turkey.

The auctioneer's assistant holding up the birds at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise BradleyThe auctioneer's assistant holding up the birds at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise Bradley

The hugely popular Christmas Poultry Show & Sale returns to the TW Gaze auction rooms in Diss on December 20 with some 250 lots of fresh, locally reared poultry both rough plucked and oven ready.

All the birds are from local farmers and some of the farming families who take part have been putting their birds into our sale for many years.

Amongst the turkey breeds going under the hammer will be Bronze, White, Lavender, Narragansette, Bourbon Red, and, inevitably, Norfolk Blacks.

Rosette winning turkeys at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise BradleyRosette winning turkeys at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise Bradley

The locally reared birds are sold as close to Christmas as possible so that they are fresh and ready for the Christmas dinner table.

Public viewing at the auction rooms on Roydon Road is from 4pm, and the sale starts at 5pm. As well as the time-honoured turkeys, chickens, geese and ducks from East Anglian farmers, the sale will also feature guinea fowl, which have proved increasingly popular in recent years.

Before the birds are put forward for sale, they are all entered into our show and judged. Rosettes are given for each class (turkeys, geese, ducks, chicken and guinea fowl) and for each class there is a rosette for Highly Commended, Reserve Champion, and Champion. Of course everyone wants the champion turkey for their Christmas dinner so a premium is often paid for the best bird of the show.

Auctioneer Mike Sarson at work at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise BradleyAuctioneer Mike Sarson at work at the Christmas Poultry Show and Sale in Diss last year. Picture: Denise Bradley

* Christmas Poultry Show & Sale takes place at TW Gaze, on Roydon Road, Diss, on December 20. Public viewing is from 4pm and the sale will start at 5pm. More details at twgaze.co.uk

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